Big Brother Naija Season 4 Housemate, Tacha (real name: Anita Natacha Akide), has never seized to steal the spotlight, notably since when she was disqualified due to a fight she had with the eventual winner of the competition in 2019.
Every day, something related to her usually graces the Twitter hashtag (#) trend list. But this was different on Saturday. The trending hashtag about her was in revolt against Instagram’s shadowban of her account.
Instagram, a video and photo-sharing social media platform with about 1 billion users every month, is the most used platform by most of her fans.
As at the time of writing this article, this influencer (also known as “Port Harcourt first daughter”) has more than 1.3 million followers.
What does Instagram shadowban mean?
Shadowbanning is a regulatory trick used by social engagement platforms to silently reduce a user’s relevance. You know, the more people are able to see your post, the higher your influence grow on any known social network.
When a user is banned outright, he/she will know likewise followers. But in the case of shadowban, only people searching for the user’s content will know. Posted contents by such person will be less visible when searched for by other users.
Instagram Shadowban and how it can affect Tacha?
As stated earlier, Instagram is Tacha’s fans stronghold platform. With this kind of ban, her hashtags will be undiscoverable in search by users of the platform. What about appearing in the explore? Forget about it.
Instagram or any social network will never ban without the user not having violated its rule. Immediately the violated rule is fixed, the ban will invariably be lifted.
Here are some of the reasons an account might be shadowbanned
Use of banned hashtags: One of the secrets of building followers which is no doubt a result of higher exposure, is the use of trending hashtags. However, it is not all hashtags that are related to your account and post.
When a user uses one of the banned hashtags which were probably reported to Instagram, the account is seen as promoting a content related to the banned hashtag. Thus, the need to delete such post before the shadowban is lifted.
Third-Party Software: Instagram users tend to use different third-party software especially to complement features not yet available on the platform such as scheduling and auto-post.
There are also some third party software that may involve the use of bots to grow followers. Softwares like this use the methodology of auto comment, auto like to engage potential followers so that they can check you out and probably follow. All of these are violations of Instagram’s policy.
Users report: An influencer or account can be reported to Instagram by other users. Such as when a content that violated Instagram’s policy is posted, The platform may investigate and afterwards shadowban the reported account.
Can this affect her brand?
Absolutely! Instagram is her main world, other platforms like Twitter are like her next room. This may significantly affect her influencer business as clients may demand the use of certain hashtags. Plus, they count on her reach and engagement in return for the amount charged.
Aside from this, it significantly hinders her followers from increasing. Remember, the higher the reach, the more the engagement and invariably, increased followers.
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Some comments on Twitter with the #InstagramFreeTacha
@Do_yeen_ “No angles at all We are tired pls release @Symply_Tacha from shadowban Her Instagram has been on this for months back. Do the needful if not no angel will b detected o”.
@ForTachaLove1 “Titans keep the tweets coming, let’s keep pushing and begging Instagram to free our Queen”
@Triciaduchess “Dear @instagram, what’s going on with @Symply_Tacha account on your app? The account has been on shadow ban for almost a year. Please something needs to be done. The owner of that account is a very influencer personality. Please show her some respect #InstagramFreeTacha”.
— TACHA????? (@Symply_Tacha) August 8, 2020
Does Twitter also use shadowban?
In 2018, the controversial United States President, Donald Trump, accused Twitter of shadowbanning his party members (Republicans). Twitter denied the accusation.
The blog post by Twitter clarifying the issue reads in part; “People are asking us if we shadow ban. We do not. But let’s start with, “what is shadow banning?”
“The best definition we found is this: deliberately making someone’s content undiscoverable to everyone except the person who posted it, unbeknownst to the original poster.
“We do not shadow ban. You are always able to see the tweets from accounts you follow (although you may have to do more work to find them, like go directly to their profile). And we certainly don’t shadow ban based on political viewpoints or ideology.”
Twitter has resorted to other methods such as the use of flagging posts. Recall in May, Twitter for the first time issued a fact check of some of Donald Trump’s tweets, citing falsehoods.
The platform also uses suspension to maintain sanity. Users whose their account are suspended will know, likewise their followers.
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