Gone are the days when business transactions are only conducted in physical locations. The internet has revolutionised how buyers now interact with sellers.
As an eCommerce store owner, there is no better time than now to start looking at how to scale your business to be able to maximally leverage the market. Even if your eCommerce store is progressing on its own, having a strategy to scale it up will improve the performance ― who doesn’t want more sales?
Before you read on, there is something important you need to consider if you don’t want all your scaling methodology to fail. Your product must be of high. You are sure to be halfway on your path to success if you have these in place.
Why Scale Your Ecommerce Business?
The total number of e-commerce store out there is not known. When 100,000 highest-traffic websites were analyzed, more than 12 per cent of them are eCommerce websites. They also generally make up about 10-12 per cent of the total websites we have today.
The competition is fierce, this is why every eCommerce marketer needs to scale their business. You need to stand out among the rest!
Tips To Scale Your Ecommerce Websites
#1 ― Draft a Marketing Plan
The first and best way to get anything done is to first identify what needs to be done. For effective scaling strategy, identify and determine;
Business present status
What is your current performance? How much of the lead generated so far are converted? Knowing this will help you to identify where there is a problem in your business.
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For instance, you may be having lesser people purchasing your products even though your website has high traffic.
In 1,2,3 or 4 years, how much revenue do you want the business to start generating? This will define your goal for the ecommerce retail store. Available budget for promotion marketing is not free, although there are ways you can go about it with less or no budget (more on that later).
What do you think your business could be known for? AliExpress is reputed for selling cheap products; Amazon delivers fast and their products are authentic. You should be able to discover something about your business others lack. It might even be that your products are “locally produced”. Your online retail store needs to be known for something.
Know who the demography your product is most likely to appeal to. This can be categorized by location, age or gender. Better explained, there are products that appeal to Gen Xers and not to millennials and vice versa.
#2 ― Leverage SEO
Do you know the percentage of prospective customers that will first conduct an online research before making a purchase decision? 81 percent! It is important to make your site rank high on search engines. When it comes to ranking on Google, for instance, your eCommerce store will be competing with both e-commerce and non-eCommerce sites.
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Do keyword research to identify popular search queries and then include it on your site. Such keyword may be in a phrase like “best sunscreen products 2019” or “massage therapist New York”.
Your business is digital; therefore, you need to invest in online (digital) marketing. Depending on your budget, there are lots of ways to go about online adverts. Such as;
Social Media Marketing (SMM)
Social media platforms like Facebook, Instagram and Twitter are places to promote your ecommerce business for maximal exposure. Social media is the main reason smartphone users can’t do without checking or going around with their gadget.
The traffic generated by mobile to e-commerce websites is more than 53 percent. Tap into this traffic potential by advertising on popular social media platform your audience is most likely to be using.
#3 ― Search Engine Marketing (SEM)
As stated earlier, consumers will first conduct an online research before making a purchase decision. Search engine marketing place your store in front of these prospects anytime they conduct a search related to products in your store.
You can also use content marketing for your promotion. Create a blog section on your site and write on topics related to your business. This content needs to be educative and informative. Employ the 80/20 rule. Make it 80 per cent informative and 20 per cent or less salesy.
Avoid making a mistake that is common among 22 per cent of eCommerce business owners most ecommerce store owners make. Ensure your store is mobile friendly because most of your customers will be visiting through their mobile phones.
Email marketing is reputed to be the oldest and most effective digital advert. You can use it to inform your customers about the latest product in your store.
It can also be used to inform them of your loyalty program. Only 9 per cent of eCommerce stores are currently utilizing the loyalty program concept. You can join the few to enjoy the uncommon benefit.
Make use of Management software for local businesses that can be used to send automated SMS and appointment reminder to customers.
#4 ― Leverage Generated Leads
The digital adverts methodology highlighted in tip #4 above is aimed at gaining leads. Leads simply mean potential customers. Sale is not completed until the prospect takes the desired action which in most cases is to purchase a product.
You need to keep in touch with them especially through emails to remind them of their commitment. If they browse and add the product to carts for example, after a few days and they are not making a purchase, a quick email reminder will do.
About 74 per cent of the shopping carts are always abandoned according to a survey conducted by an eCommerce software platform that helps with SEO.
Subscribe to Lead Generation Service that can help you to leverage your generated leads.
#5 ― Gather and Analyse Customer Feedback
Nothing can be compared to a customer’s comment of your ecommerce business. It is advisable to always be proactive. Know what they want even before they say it, this will prevent your competitors from poaching them.
It is important to strive for all-time customers’ satisfaction.
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