Why We Banned ‘Sugar Rush’ From Showing In Cinemas ― NFVCB

The Nigerian movies regulatory board, National Film and Video Censors Board (NFVCB) has said the ban of “Sugar Rush” movie is temporary.

The board in reactions to Nigerians clamour for answers on why the movie was abruptly discontinued from showing in cinemas said it is working with concerned person’s to get it showing again.

“I am currently working with the distributor, producer, director and key actors to grant final approval for the resumed exhibition at #cinemas,” Adedayo Thomas, the Board’s Executive Director stated.

Also reacting to the allegation that its action is sabotage to the creative industry, NFCVB said; “The Buhari led administration is rather in support of the creative industry and has been promoting it as one of the avenues to diversify the nation’s economic base,”

According to Thomas, the temporary approval given for “Sugar Rush” exhibition expired before a permanent approval could be issued.

“The movie has not just significantly increased box office #revenues within a short period but has improved our cinematic culture which are sine qua non for attracting the #investment we so much desire as a nation.

“I, however, take responsibility for the gap in communication and the delay in granting final approval as the temporary approval given for the movie exhibition expired before we could release an official statement due to my preoccupation with extant responsibilities and backlog of movies requiring approval as a result of the December rush.”

“All hands are on deck and we are committed to serving your entertainment needs within the ambits of the law.”

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